About us

What the France

What the France is a recommendation brand created by CNM (Centre national de la musique) to shine a light on the finest music made in France.

As streaming breathes new life into the musical economy, the CNM decided to develop a tool specifically adapted to these new modes of consumption and to create a dedicated website, playlists and branded events to present the most exciting new music coming out of the French music scene.

Le Bureau Export | Centre national de la musique

Le Bureau Export has worked to develop popular and classical music made in France on an international scale since 1993. Thanks to financial resources from both professional and institutional partners, Le Bureau Export has built a worldwide network aimed at facilitating exchanges between French and foreign music professionals.

  • an office based in Paris
  • a network of music experts in Berlin (Germany), London (UK) and in the US 
  • 3 researchers with a regional focus, based in Abidjan (Côte d’Ivoire), Bogota (Colombia) and Singapore 
On the 1st November 2020, Le Bureau Export was absorbed by the CNM (Centre national de la musique) which has taken on and aims to further the Le Bureau Export’s objectives


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