Partners

For more than 40 years, the Francofolies de La Rochelle festival has been a key incubator for French-speaking artists and a major force in contemporary music. What the France works closely with Le Chantier des Francofolies, the festival’s artist development program, which each year supports a new generation of future leading figures on the French music scene.

France’s leading non-profit program supporting the early careers and professional development of emerging contemporary music artists. What the France partners with Fair to provide international exposure and tailor-made video support for artists selected in its annual program.

France’s leading national talent scouting and selection program for emerging contemporary music artists, operating through 28 regional branches. What the France collaborates with Les iNOUïS to document the first steps of these future talents and showcase the vitality of regional music scenes abroad.

A network of venues and presenters (festivals, clubs, etc.) that notably runs the Jazz Migration support program for emerging jazz musicians. What the France and AJC join forces to promote the renewal, creativity, and international reach of French jazz by highlighting its most promising talents.

France’s national program dedicated to discovering and supporting rap and urban music artists. Through its partnership with Buzz Booster on the Pulse project, What the France enhances the visibility of the new generation of French hip-hop by capturing the energy of their performances and artistic development.

A leading independent media platform and influential tastemaker in rap and hip-hop culture, particularly renowned for its freestyle sessions. What the France partners with Grünt to support music-related visual storytelling by going behind the scenes of their iconic productions and complementing these cult-favorite formats.

A public initiative promoting young people’s access to cultural activities. Through a partnership with the Pass Culture Music Club, the What the France and CNM teams carry out educational initiatives introducing young audiences to music journalism, including article writing, playlist curation, and the promotion of emerging artists.

One of the world’s leading public research centers dedicated to musical creation and scientific innovation. What the France supports Ircam’s Forum Studios Sessions, highlighting artists in residence who explore tomorrow’s technologies through interviews and recordings of their creative work.

France’s National Audiovisual Institute preserves the country’s media heritage. Through the Resonances project, What the France creates a dialogue between past and present by inviting today’s artists to react to exclusive archival footage of performers who have shaped France’s cultural legacy.

The mk2 cinema network and its cultural magazine Trois Couleurs join forces with What the France to give emerging music artists visibility on the big screen. This unique partnership is built around two main initiatives: open calls enabling artists to have their music videos screened for one week across the entire mk2 cinema network, and the programming of exclusive showcases during the Cinéma Paradiso Louvre festival.